Hello, my name is Andrea Suarez and I live in Bogota, Colombia. I'm going to open a pastry shop completely operated by transgender people. Ask me anything!

Andrea Suárez
Sep 7, 2017

We are both a social enterprise and a political statement. Petunia, pastries with love, will be a place where people can enjoy the most delicious cakes and desserts and also support the employment of transgender people in Bogotá. By contributing to this campaign you will help us realize our dream of opening our first brick-and-mortar location. 

Our initial goal is to raise $20,000 dollars. However, if we can raise $ 25,000 we will be able to build our own professional kitchen! Find more about our campaign here: igg.me/at/petuniareposteria

Find us on facebook and Instagram:



We bake the most delicious cakes


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Conversation (85)

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Can you give me 5 reasons as to why you choose crowdfunding to launch your product?

Sep 7, 12:01AM EDT0

1. People are willing to contribute to your cause in a way they wouln't be if you just asked them for money.

2. It's a great way to spread the word about what you're doing and getting people to talk about it

3.  It let's people participate and become a part of something

4. Once your project is ready to start you already have a community around you that supports you and those people will most likely become customers.

5. It makes you figure out everything about your project/business idea to be able to communicate it to others, but it's also great for you!

Sep 7, 11:24AM EDT0

Sorry for being ignorant but what are the biggest problems that you face being transgender?

Sep 6, 9:25PM EDT0

It's important to ask these questions :)

Imagine what it would be like for you to decide you are going to become a woman. How would your family react? What would people at school/work say? How would your friends treat you? You'd probaly want to look very feminine but your hormones have already done its job, so there's a lot to change, this means money for hormones, treatments, clothes, shoes, etc, but where is it going to come from? Now imagine being rejected by everyone around you, probably even your closest friends and your family, and not being able to find a job. Also imagine people staring at you and saying mean things to you every day, everywhere, and getting beaten up for no reason. All this while you try to figure out who you are and completely rebuilding your identity. I think it shouldn't be this hard.

Sep 6, 11:18PM EDT0

Tell me about any issues you have dealt with in your life course?

Sep 7, 9:30AM EDT0

What part of the population do you think are the best candidates for funding a crowdfunding campaign?

Sep 6, 9:08PM EDT0

It all depends on what you want to do.

Are you funding a project? Does it have a social component? Who is more likely to empathize with it? Are you selling something? What kind of people would be the most interested in buying it? What age group are you going to target?

If you identify a need that isn't being met in the market, then you have a great business idea, but you need to shape it first so your objectives are clear.

Sep 6, 11:12PM EDT0
Show all 3 replies

Would you consider getting a specialist onboard in order to help you make this campaign a success?

Sep 6, 7:52PM EDT0

Of course! We are looking for all the help we can get :)

Sep 6, 8:12PM EDT0

Who and what inspires you to continue on this doing what you do?

Sep 7, 7:28PM EDT0

Is crowdfunding just about money or are there other benefits?

Sep 6, 3:10PM EDT0

I think it's a great way to spread the word about your project and truly engage people and build a community around it :)

Sep 6, 4:40PM EDT0

Describe your management style?

Sep 7, 7:17PM EDT0

How much research did you do in regard to crowdfunding before you settled on this particular site?

Sep 6, 11:16AM EDT0

A lot! I researched to design a communication strategy, tips on how to make the best video with the tools I had, how to choose the right platform and even contacted several people who went through the process before me!

Sep 6, 12:49PM EDT0

If your previous co-workers were here, what would they say about you?

Sep 7, 6:46PM EDT0

What do you feel the biggest benefits of Crowdfunding are?

Sep 6, 11:05AM EDT0

Honestly, is not even about the money, although its a great way to fund a project! I think the biggest benefit is being able to create a community of people who support you and believe in what you're doing!

Sep 6, 12:50PM EDT0

What has been your major challenges while raisng the funds you need?

Sep 7, 6:15PM EDT0

When and how did you think of this idea?

Sep 6, 6:34AM EDT0

I have been baking cakes for a few years now and also worked with an organization of transgender individuals in 2015. This was a huge reality check for me! I never stopped thinking about them and when the time came to find a bigger place to bake and sale cakes, I knew I wanted to do something more and contribute somehow to the people who taught me so much. 

Sep 6, 12:51PM EDT0

Lets say you reach you goal,  what can we expect from you in your first 90 days?

Sep 7, 5:44PM EDT0

Have you approached shops or retail outlets to donate money or to donate products that could help you as incentives?

Sep 6, 3:02AM EDT0

I hve not, although this sounds like an amazing idea! I think people in Colombia find it very difficult to trust others, but I will try to change that! :)

Sep 6, 12:52PM EDT0

Have you tried contacting any major food networks or tried to enter any cake contest to raise the money you need?

Sep 7, 5:43PM EDT0

What are your back-up plans if your crowdfunding campaign fails?

Sep 6, 2:48AM EDT0

Start smaller, buy second hand utensils, and try to find investors. This is happening one way or another :)

Sep 6, 12:53PM EDT0

Why did you leave your last job and how much of your own money have you already invested?

Sep 7, 4:47PM EDT0

Is the population you are targeting to donate the same as the target group you want to buy your line?

Sep 6, 1:00AM EDT0

Some of them are, some of them are not. I've found that because our project has a social approach many people want to contribute and be part of it, despite not even living in the city!

Sep 6, 12:54PM EDT0

Does it cost me anything to start a crowdfunding campaign?

Sep 6, 12:05AM EDT0

It does not cost money, but it's lots of work! I recommend that you find the best platform for your project before you start, and that you have realistic estimates as to how much money you plan to raise and the people you are going to target!

Sep 6, 12:56PM EDT0

What is your greatest weakness and what are your strongest points when running your business?

Sep 7, 5:20PM EDT0

What are the drawbacks, if any, on using crowdfunding platforms?

Sep 5, 11:52PM EDT0

They charge a fee, of course. But other than that they are amazing!

Sep 6, 12:56PM EDT0

Where do you see yourself in five years’ time?

Sep 7, 4:29PM EDT0

What important lesson have you learnt from using crowdfunding so far?

Sep 5, 11:34PM EDT0

Don't take anything for granted! Money will come if you know how to communicate your ideas and target the right audience. Also, don't be mad if some of your closest friends don't contribute at all!

Sep 6, 12:58PM EDT0

Tell us about yourself and why should people be motivated to support your dream/project, how will the community benefit form your business?

Sep 7, 3:58PM EDT0

Where will you manufacture your products?

Sep 5, 11:25PM EDT0

We found a perfect little place where we can sell coffee and also build a kitchen to bake our cakes :)

Sep 6, 12:58PM EDT0

Do you already have a team established that will work with you on your project?

Sep 7, 3:47PM EDT0

How different do you feel your concept is compared to anything else out there right now?

Sep 5, 9:17PM EDT0

It depends on where you live I guess. But there's nothing like it here in Bogotá, trangender people are super discriminated and face all kinds of violence, so it's really difficult for them to find jobs. I want to change that, and the way people perceive them. 

Sep 6, 12:59PM EDT0

Random question here, with all the food fads, do you offer organic, vegan, and gluten-free options?

Sep 7, 2:45PM EDT0

Have your family always been supportive of your transition? 

Sep 5, 9:04PM EDT0

I'm not trans, but my friend in the video is, and I know for a fact her family has not always been supportive and she's had very hard times because of that.

Sep 6, 1:00PM EDT0

Your support for your friend is awesome, I believe we should all fee free in our own skin, you are a good friend. Have you ever received any backlash from any of you other friends for supporting your tans friend?

Sep 7, 2:14PM EDT0

For how many years have you had this dream?

Sep 5, 8:33PM EDT0

Honestly, 4 or five, and I never really thought it would come true! Life is amazing like that :)

Sep 6, 1:01PM EDT0

If I don't have a clear vision of what I would like, can you offer some design ideas based on my theme and budget?

Sep 7, 1:32PM EDT0

Many people have begun to understand what being transgender means by following the story of Bruce Jenner - now Caitlyn Jenner, what do you think of this? 

Sep 5, 8:12PM EDT0

I think there's a whole lot more to it and that the situation is very different when you do have as much money, privilege and visibility, but it's also great to see that this subject is publicly discussed!

Sep 6, 1:02PM EDT0

What about if someone has a family cake recipe that they love. Can you adapt it for their wedding or party cake?

Sep 7, 1:01PM EDT0

Is there a large transgender population where you live? 

Sep 5, 7:21PM EDT0

Yes, but we don't know how many!  this category is not included in population census or demographic estimates!

Sep 6, 1:03PM EDT0

Do you work with same sex couples for their weddings?

Sep 7, 12:30PM EDT0
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