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ERA is now on Kickstarter!! Turns your Audio combo into wireless!!AMA

Era
Sep 13, 2017

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Each speaker was made with a unique acoustical approach                      

Every individual speaker is customised through sound and vibration. The brilliant engineering techniques and thoughts have continued to create great sound quality - every speaker therefore deserves to be cherished and loved like an antique camera.

Media formats such as records, cassettes, CDs, MDs etc were meant for collection and as a means of retaining memories. It will thus be a pity to throw them away due to changes in environment and technology.

Audio devices and dated smart device that have grown up with us do not deserve to be simply thrown away (obviously you bought them in the first place because of special reasons!). With ERA, let us help you transform these devices and bring them back to life.

"Did you think setting up an audio system was very complicated?""Think again!Setting up traditional amplifiers have long been a complicated and time-consuming task (trust us, we've been there!). It's hard to see the back of the device and make sure that you are connecting to the right spot. When finished setting up the system at long last, you may be so frustrated that you have already lost your interest in enjoying yourself.

Here comes ERA. With a fast and simple solution, you'll be able to play your music in seconds. As an added bonus, it will also reduce the impact of damage and wear by plugging the cord in and out repeatedly.

Www.eraaudio.com

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Conversation (98)

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How much research did you do in regard to crowdfunding before you settled on this particular site?

Sep 12, 6:20PM EDT0

It is one of the largest crowdfunding platforms. 

Sep 12, 11:09PM EDT0
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Wow that is amazing! Will that be affordable in terms of the price once released to the market?

Sep 12, 11:55AM EDT0

Surely, when there is a certain amount of orders reached, we can lower our price because of the production cost may be getting lower. However, the early bird system in KS doesn't work in that way.

But first, we need to get enough of pledges to start our manufacturing process to bring it to the market. Or else,  ERA will only become one of the unsuccessful stories in KS. So, please do not hesitate to pledge us and share with your friends and family in our first stage if you really like it. (as it is a really quality product, it made out of CNC anodized black casing and also 3 extra connectors, AUX cord, and power supply come to the existing.

Sep 12, 12:12PM EDT0
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Can you give some advice to people interested in launching their own crowdfunding campaigns?

Sep 12, 8:26AM EDT0

As we are not a success story yet, we are not sure if we should give any advice to the others. Maybe, if you are first to come to Kickstarter, get yourself more funding days to understand the nature of crowdfunding.

Sep 12, 12:21PM EDT0

Well, that's one good tip :) Thanks for answering

Sep 13, 7:30AM EDT0

Is crowdfunding just about money or are there other benefits?

Sep 12, 8:20AM EDT0

No, it is not just about money.

It is also a great platform to announce your works and ideas to the world and see their reaction. Within the product development process, you may learn a lot more than the time you were working for the others, such as sourcing, outreach to the public etc.

Sep 12, 3:48PM EDT0

Sure, hadn't thought about that. Maybe I should just scan the crowdfunding sites to see what's new in the world :) 

Sep 13, 7:53AM EDT0

Have you approached shops or retail outlets to donate money or to donate products that could help you as incentives?

Sep 12, 7:10AM EDT0

We planned to. but we a kind of struggling about if we are in the target market location.

Sep 12, 11:07PM EDT0
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What are your back-up plans if your crowdfunding campaign fails?

Sep 12, 4:40AM EDT0

We may try to find if there any funder out there to support us.

Sep 12, 10:51PM EDT0

I hope it works out for!

Sep 13, 8:28AM EDT0

What part of the population do you think are the best candidates for funding a crowdfunding campaign?

Sep 12, 2:01AM EDT0

US, EU and Singapore etc, they are more open to the concept of raise funding.

Sep 12, 3:51PM EDT0
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Would you consider getting a specialist onboard in order to help you make this campaign a success?

Sep 12, 1:35AM EDT0

We had just hired a PR for helping us to make some noise. Hopefully, there is some publication coming out from the end of the week will do.

Sep 12, 10:02AM EDT0

I know it may be too soon to tell but what is your impression, is it worth it?

Sep 13, 12:09PM EDT0

Sounds great, how much will ERA cost?

Sep 12, 1:23AM EDT0

For a super early bird, it's 150USD at the moment. 

It is included  1 CNC anodized Aluminium ERA Main body, 3 types of magnetic plugs connector fits different type of speakers, 1 AUX cord and a power supply

Sep 12, 10:00AM EDT0
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Where will you manufacture your products?

Sep 12, 1:03AM EDT0

We will manufacture ERA in China and assembly in Hong Kong

Sep 12, 10:03AM EDT0
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Can you share a link to your facebook, twitter, website please?

Sep 12, 12:25AM EDT0

yes, sure!

I would suggest you follow us on Instagram because there is more frequent update compare to the others.

IG: era.audio

FB: @ERA.Audiohk

Twitter: @Era_Audio

Sep 12, 1:30PM EDT0
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Aren't there similar devices on the market already? What is the difference between yours and theirs?

Sep 11, 10:40PM EDT0

We are introducing the world 1st Audio universal connection system that even had done before (the complicated connecting method had been out there for decades, may be we need some change to move on), This also encourages music lover to chose whatever speaker they want to link to their music wirelessly (or even line-in when they are desired for no sound lost in BT transmission.) when they were stopped by the complicated setup process in the past.

(you may find the benefit in the end of the first video and also the video in the middle of the KS website for the actual scenarios) -you may only need one ERA for all the wired speakers (but not one for each)at home since it is too easy to connect to the speaker with a playing music when you are moving from room to room.  2 ERA for true wireless stereo to create a home theatre.

Also, with the introduction of the universal connector by ERA, it will slimmer any amplifier size in the future only female plug with need is putting on the amplifier or future connection may all changed to magnetic. Because it is too easy and too simple.

Last but not least, with Bluetooth 4.2 tech, the coverage of Bluetooth version is larger than expected, cause it is backward compatible with the past version (till BT2.1). and the upcoming Bluetooth 5.0 on a smartphone are all compatible with the past version of Bluetooth transmission. so it should be last quite a while when BT still exist.

So ERA is all about increasing the range of speaker that can choose to become Bluetooth-enabled and portable. And reducing the time waste when changing to the different speaker.

Additional features to the speaker are also important:

1) True wireless stereo - 4 speakers play at a time with 2 ERA - create your own personalized home theatre, no matter indoor or outdoor.

2) Multi-point connection - 2 devices (e.g. Smart TV, smartphone, iPod, etc..can link to your speakers at the same time. once one device stop playing another one, you can play the song directly without any reconnection.

3) Auto reconnection- if you are just back from home an unlink your headphone, the song will play onto the speaker directly. (when the multipoint function is used.

4) It’s portable and with built-in rechargeable battery. So you can bring to camping or beach anytime, also some smartphone via apps may become a microphone for speech in the house party.

Sep 12, 11:57AM EDT0
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Is the population you are targeting to donate the same as the target group you want to buy your product?

Sep 11, 10:18PM EDT0

It more or less similar. But we do want more pledges to get ERA come to life. thank you for asking

Sep 12, 1:32PM EDT0

What are the drawbacks, if any, on using crowdfunding platforms?

Sep 11, 9:33PM EDT0

May I understand more about your question?

Sep 12, 10:37PM EDT0

What does your speaker do differently than other surround sound speakers?

Sep 11, 9:28PM EDT0

Our product is any Bluetooth amplifier, which turns speaker into wireless and also some add-on features.

Sep 12, 2:21PM EDT0
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Are you on facebook or twitter so I can follow you?

Sep 11, 5:31PM EDT0

yes, sure!

I would suggest you follow us on Instagram because there is more frequent update (sometimes we put our story with the use of ERA) compare to the others.

IG: era.audio

FB: @ERA.Audiohk

Twitter: @Era_Audio

Sep 12, 2:23PM EDT0

What advice would you give to anyone else looking to create their first crowdfunding project?

Sep 11, 3:50PM EDT0

get more pledges before launching your product.

Sep 12, 3:56PM EDT0
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When and how did you think of this idea?

Sep 11, 3:38PM EDT0

We start our project in Dec 2016. We try to think of the current existing problem and solve them bit by bit and becomes this idea.

Sep 12, 3:54PM EDT0
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Does it cost me anything to start a crowdfunding campaign?

Sep 11, 3:02PM EDT0

Depend on what kind of campaign you do, like us, we do physical consumer electronic product. It does cost, cause we need to manage time and money for renting a place, PCB layout, prototyping, design, testing, video recording, buying software, product design, mechanical design, lining up the manufacturers, paying for ads without any monthly salary to support. (you can't do them all at night, cause manufacturer won't work for you at night.) 

Sep 12, 10:15AM EDT0

I understand, I believe it is a lot of work and also money if you manufacture something. Good point, thanks

Sep 13, 10:51AM EDT0

How different do you feel your concept is compared to anything else out there right now?

Sep 11, 2:04PM EDT0

We are introducing the world 1st Audio universal connection system that even had done before (the complicated connecting method had been out there for decades, may be we need some change to move on), This also encourages music lover to chose whatever speaker they want to link to their music wirelessly (or even line-in when they are desired for no sound lost in BT transmission.) when they were stopped by the complicated setup process in the past.

(you may find the benefit in the end of the first video and also the video in the middle of the KS website for the actual scenarios) -you may only need one ERA for all the wired speakers (but not one for each)at home since it is too easy to connect to the speaker with a playing music when you are moving from room to room.  2 ERA for true wireless stereo to create a home theatre.

Also, with the introduction of the universal connector by ERA, it will slimmer any amplifier size in the future only female plug with need is putting on the amplifier or future connection may all changed to magnetic. Because it is too easy and too simple.

Last but not least, with Bluetooth 4.2 tech, the coverage of Bluetooth version is larger than expected, cause it is backward compatible with the past version (till BT2.1). and the upcoming Bluetooth 5.0 on a smartphone are all compatible with the past version of Bluetooth transmission. so it should be last quite a while when BT still exist.

So ERA is all about increasing the range of speaker that can choose to become Bluetooth-enabled and portable. And reducing the time waste when changing to the different speaker.

Additional features to the speaker are also important:

1) True wireless stereo - 4 speakers play at a time with 2 ERA - create your own personalized home theatre, no matter indoor or outdoor.

2) Multi-point connection - 2 devices (e.g. Smart TV, smartphone, iPod, etc..can link to your speakers at the same time. once one device stop playing another one, you can play the song directly without any reconnection.

3) Auto reconnection- if you are just back from home an unlink your headphone, the song will play onto the speaker directly. (when the multipoint function is used.

4) It’s portable and with built-in rechargeable battery. So you can bring to camping or beach anytime, also some smartphone via apps may become a microphone for speech in the house party.

Sep 12, 11:56AM EDT0

Sounds great, thanks

Sep 13, 9:50AM EDT0

Will you sell internationally?

Sep 11, 2:03PM EDT0

Yes, we are now selling it on Kickstarter internationally. 

Check this out 

http://kck.st/2gsrRdZ

Sep 12, 10:18AM EDT0
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How long do you think it would take for this crowdfunding campaign to attain the goals you have?

Sep 11, 1:59PM EDT0

We have no idea.  We think that it might be too short for getting everyone attention at the moment. so this maybe a lesson for us.

Sep 12, 1:39PM EDT0
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Can you give me 5 reasons as to why you choose crowdfunding to launch your product?

Sep 11, 1:58PM EDT0

1)  We don't have enough of money process to manufacturing

2) We don't have platform to show our product

3) We don't know if people really have this need.

4) It is a good product, as it solves the problem in the past,  providing more choice for audio combo customization, environment- friendly.

5) Besides all the don't in above, we can deliver it.

Sep 12, 2:36PM EDT0

What important lesson have you learnt from using crowdfunding so far?

Sep 11, 1:48PM EDT0

1) Hire a marketer before launching our product and don't set the goal too short like us.

2) Get a lot of pledges before launching your product. Those amounts of pledges will allow you to have a higher position in the crowdfunding website to gain more exposure and pledges.

Sep 12, 10:23AM EDT0
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What do you feel the biggest benefits of Crowdfunding are?

Sep 11, 1:03PM EDT0

There is a chance for us to make our idea comes true and having international awareness, but not bankrupting yourself. 

Sep 12, 4:05PM EDT0

Cool, good luck!

Sep 13, 10:39AM EDT0

Do you have any early-bird offers? Looks like Era is going to be a huge hit - are your shipping timelines realistic?

Sep 11, 11:49AM EDT0

Yes, there is early-bird offers, you may check the link below

http://kck.st/2gsrRdZ

The first deadline for us is a bit tight for us. But we will try our best to manage it when fully funded.  For the second one, it should be fine. No worries.

Sep 12, 9:26AM EDT0
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Why is there a demand for your product when there are high quality bluetooth speakers in the market today? What pain points does your product solve?

Sep 11, 8:43AM EDT0

The number of High-quality Bluetooth speaker out there is limited. But With Era, you may choose whatever speaker which is appropriate to what you need to become part of your audio combo. So the combination of price, style, acoustic approach can be quite varied and within a controllable price.

Sep 12, 9:18AM EDT0

That sounds great, thanks

Sep 13, 1:59PM EDT0
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