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An Ex-IBM Engineer, Who is a World Record holder for creating the "World's Lightest Jacket", who made is brand the Most Crowd Funded Apparel Brand in India! Ask me anything!#AMA

Saneen Javali
Dec 7, 2017

Hello there,

I am Saneen Javali, Founder, CEO & Chief Designer of VERSATYL - A Premier Brand of Unique & Innovative products based out of the start-up capital of India, Bengaluru.

Well I am an Ex-IBM Engineer who quit my Job in 2010 and decided to start a garment manufacturing company. I used to manufacture all kinds of Jackets, uniforms, bottoms to many of our clients. There were Ups and downs and may be I was just trying my best to survive in the rat race but I knew that I could do something out of the box and I really wanted to give the world and myself something Unique & Innovative and that is when my Brand "VERSATYL" came into picture.

World's 1st Multi Utility Travel Jacket with 18 pockets & 29 features!

I lauched my first Unique product, the VERSATYL Multi Utility Travel Jacket with 18 pockets and 29 features, Never in my wildest imagination did I think that this would stun the world & the success we tasted. We raised over 4 Million INR in 3 succesful crowdfunding campaigns in the span of just 4 months and then there was no looking back.

World's 1st 100% Bomber Jacket with 20 pockets & 32 Features!

I launched my 2nd Unique product, the 100% Waterproof Bomber Jacket with 20 pockets & 32 features.

VERSATYL FEATHER - World's Lightest Jacket which weigh just 179 gms

Then came the 3rd, VERSATYL "FEATHER" - The World's Lightest Jacket which weighs just 179 gms. It has been recognized by the "World Record India" and "India book of records" so far. I have already applied for Guinness book of records and Limca book of records.

World's 1st FAN COOLED JACKET and World's 1st RFID Protected Reversible Jacket with hidden pockets.

After the success of first 3 Unique products then I went onto launch the much awaited "World's First FAN CCOLED Jacket" - VERSATYL AIR and the VERSATYL SWITCH - The World's First Reversible Sleeveless Jacket with 11 invisible Pockets and RFID Protection.

All my products were and are being crowdfunded on www.fueladream.com, A Premier Crowdfunding platform in India. Please do take a look. 

We had a successful Crowd Funding campaign on IndieGoGo for our VERSATYL Travel Jacket and we have had two successful sales on www.touchofmodern.com, A US based Online shopping portal for Unique products.

The VERSATYL is now Indis's most Crowd Funded Apparel Brand having raised over 7 million INR through crowd funding campaigns and has been featured in almost all newspapers, magazines and blogs in India.

Now the VERSATYL Travel and Feather Jacket is available on all the major online shopping portals like Amazon.in & Amazon.com , Flipkart, Snapdeal, Tectotron and many more and we are selling over 100 Jackets a day. 

The Brain behind the "VERSATYL" - Saneen Javali

Media Coverage:

Recognized by Leading India based record book - http://www.worldrecordsindia.com/2017/09/worlds-lightest-multi-utility-jacket/

CNBC Video on Feather - https://www.youtube.com/watch?v=TY6-i-YIJpU

Public reviews on VERSATYL Jackets: https://www.youtube.com/watch?v=FzmOgT153pw

http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/light-as-a-feather/article19267466.ece

https://www.entrepreneur.com/article/296231

http://www.newindianexpress.com/cities/bengaluru/2016/dec/10/travel-jacket-with-18-pockets-fits-in-a-satchel-1547490.html

https://www.digit.in/general/take-my-money-live-crowdfunding-projects-on-kickstarter-indiegogo-and-more-you-can-back-right-now-ma-33976.html

http://www.fibre2fashion.com/news/apparel-news/feather-is-claimed-to-be-world-s-lightest-jacket-206719-newsdetails.htm

http://m.dailyhunt.in/news/india/english/asianet+newsable-epaper-asnewsab/versatyl+bomber+this+ultimate+jacket+has+room+for+all+your+gadgets-newsid-69833828

http://www.estrade.in/ex-ibm-engineer-from-bangalore-has-created-worlds-lightest-jacket-at-179-grams/

http://www.ritzmagazine.in/light-as-a-feather/

http://www.indiagazette.com/newsr/7906

CrowdFunding campaigns:

VERSATYL Travel Jacket - https://www.fueladream.com/home/campaign/444

VERSATYL Bomber Jacket -https://www.fueladream.com/home/campaign/945

VERSATYL Feather Jacket -https://www.fueladream.com/home/campaign/1046

VERSATYL Sleeveless (Switch) Jacket -https://www.fueladream.com/home/campaign/2227

Cheers!

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Conversation (46)

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Does this award-giving body always recognize new entrepreneurs like you?

Dec 10, 9:31PM EST0

Actually anybody can make or break a Record and then you send the application to them. Upon verification if they find the Record is Valid and eligible then the name is entered in the Record books. 

Dec 10, 10:42PM EST0

If you are using special materials, where do you source them from?

Dec 9, 9:43AM EST0

Most of our materials are sourced from Korea and Taiwan. They are the best in this class. 

Dec 9, 10:10AM EST0

What has been your motivation to create such versatile jacket under the VERSATYL brand?

Dec 9, 5:52AM EST0

I always wanted to do Business. But being in business realized that being in Rat race will take me no where. I had suffered huge losses in 2014-2016. But after I found the concept of Multi Utility Jackets, I really worked hard in building my brand and I always read the success stories of people who have grown from the scratch. 

Dec 9, 10:09AM EST0

Why did you market Jacket? Do you have future plans of expanding into other garments?

Dec 8, 10:23PM EST0

My area of expetise is in making Jackets as we have been manufacturing Jackets past few years. We are very soon coming up with a Unique T-shirt and a Unique Shirt :-)

Dec 8, 11:37PM EST0

Do you have any other multi-functional product line under your brand?

Dec 8, 6:00PM EST0

We are very soon coming up with a Unique T-shirt and a Unique Shirt :-)

Dec 8, 7:26PM EST0

If I come from the other side of the globe, can I still buy your jacket? Do you handle the shipping?

Dec 7, 7:41PM EST0

Yes we do Ship worldwide. You can check our products on www.amazon.com and also the links I have mentioned here. Thank you 

Dec 7, 7:47PM EST0

Was there a time when you had to choose between something that you want over something that you need?

Dec 7, 5:28PM EST0

Well things are quite complicated these days. Though you want something, most of the time you do what you need. But in my case, now what I do is what I always wanted and is also my need :-)

Dec 7, 7:50PM EST0

This award that you won is so fantastic for marketing. Do you also emphasize this in your labeling?

Dec 7, 12:13PM EST0

Thank you Ayanna, No doubt It's a fantastic award. Yes we do emphasize this in most of our marketing materials and it gives us good mileage as well.  

Dec 7, 12:31PM EST0

What is the story behind the name VERSATYL?

Dec 7, 10:52AM EST0

Nice question :-), Since the Brand is all about Unique & Innovative Products with multiple features, this was the best I could think of. And fortunately "VERSATYL" was also available when I searched for Trademark.

Dec 7, 12:29PM EST0

What's next after the consecutive Indiegogo campaigns?

Dec 7, 6:37AM EST0

Every product I launch, It's on a crowd funding platform, then the product moves to online shopping portals. Now my recent two products are being crowdfunded on Fueladream.com rest of the previous designs are available on major online shopping sites.

Dec 7, 7:22AM EST0

What pushed you or encouraged you to initiate this project?

Dec 7, 6:05AM EST0

These concept are very unique especially in a country like India. When I showed the prototypes and final samples to people, they were really amazed to see something like this and this motivated me to go ahead and I must say my entire team were very confident that this would be a high success. 

Dec 7, 6:10AM EST0

Are there more inventions in-the-works that you believe will be as successful as this jacket project?

Dec 7, 5:28AM EST0

Yes Michael, I am already working many more Unique designs and also on a Unique T-shirt and a Unique Shirt. Hopefully we might be launching it in couple of months. 

Dec 7, 5:36AM EST0

How meticulous is it to produce this jacket? How did it influence setup production lines in your factories?

Dec 7, 5:20AM EST0

Well yes, these are quite complicated Jackets and not every ones cup of tea. since we are into Jacket manufacturing, though it's difficult we were able to produce these and now the production has been streamlined.

Dec 7, 5:35AM EST0

What pushed you or encouraged you to initiate this project?

Dec 7, 4:56AM EST0

I was always in search for the something new, I do read a lot and keep on researching on the things. and with some brain storming I found what I was looking for. 

Dec 7, 5:32AM EST0

Can I just purchase the item from your website?

Dec 7, 4:51AM EST0

For orders outside India. It can be purchased on www.amazon.com. You can type VERSATYL in the search field, You will get to see all our products. Thank you.

Dec 7, 5:26AM EST0

What negative feedback or criticism did you receive about the jacket

Dec 7, 4:26AM EST0

Different people have different opinions as people tend to have their own taste. Some do not like the Fabric, Some do not like the design. But over all It's good. Our Jackets are one on the best sellers on amazon.in :-)

Dec 7, 5:25AM EST0

Are you also distributing the jackets to department stores?

Dec 6, 6:35PM EST0

Not yet. As of now we are selling only online as offline retail stores business is a different story now. But yes we are in negotiations with a distributor in Russia who will be our authorized distributor and who has good contacts with many stores in Russia. I slowly plan to expand our reach :-)

Dec 6, 8:13PM EST0

How did you discover the "world's lightest jacket? Any story to tell how it began?

Dec 6, 5:22PM EST0

One of my friend asked me to make a Jacket which can be folded and kept in your pocket. For this the Jacket has to be very light and then I found out that the Lightest Jacket in the world was 189 gms. So I took an attempt to break this record and that's how the "Feather" Jacket came into picture which weighs just 179 gms. 

Dec 6, 8:09PM EST0

What are the perks that goes with fame?

Dec 6, 3:01AM EST0

Well m not sure.. Could be anything.. Depends :-)

Dec 6, 6:44AM EST0

What particular material in your jacket makes it lighter than the others in the market?

Dec 5, 5:20AM EST0

Well yes the Major thing is the Fabric, I am using a very Light weight polyester material which is infact coated with oil (Inner) to make it water resistant. It is one of the most lightest fabric I have come across which can be used as an outer shell. But of course the cut, stitch, reduction of pockets, flaps, accessories does make the Jacket the Lightest.

Dec 5, 5:51AM EST0

How long did it take you to complete the concept and the design?

Dec 5, 3:12AM EST0

Well it's hard to believe but the fact is the concept was clear to me. I wanted to have a Jacket with multiple pockets with multiple features. It was 1.30 am, we were working that night as we had to complete an order in urgency. I was in my factory and I just took a pen and a paper and just designed it in half an hour. Morning I explained it to my master and sample maker and by the EOD the first prototype of our VERSATYL travel Jacket was ready. Then I immediately decided the colors and within 3-4 days the final samples were ready. 

The other designs were too finalised in similar time frames. It wasn't much difficult for me as I was already into Jackets manufacturering. Just the Fan Cooled Jacket took me a lot of time & money on the R&D as the high capacity battery had to be customized in such a way that the Fans could be run and also a mobile phone could be charged. Now I regularly keep working on the new unique designs and launch at least one in every quarter. 

Dec 5, 4:00AM EST1

That might be a silly question but what is RFID protection?

Dec 4, 7:50PM EST1

Of course not,  no question is silly :-)

Well here we go.. 

What is RFID and why should we protect ourselves from its theft? 

Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object. A tag can be read from up to several feet away and does not need to be within direct line-of-sight of the reader to be tracked.

RFID-blocking walls are designed to help insulate you from a very particular brand of electronic pickpocketing, called RFID skimming. The concern is that some credit cards, passports, and driver’s licenses now come with embedded radio frequency identification chips. When activated by an RFID reader, these chips transmit certain types of information wirelessly, so that you can verify your identity or even make a purchase without swiping your card. The downside: Anyone with an RFID reader can activate those chips and pick up whatever information they’re designed to transmit. And, if they’re sneaky about it, they can do it without your knowledge.

Dec 4, 9:31PM EST0
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